Genève Région - Terre Avenir (GRTA) is a label of guarantee created by the State of Geneva in 2004. The canton is the owner and guarantor of the label which enables consumers to identify products from the Geneva region. The GRTA label is granted to many different kinds of fresh and processed products.
By facilitating consumer familiarity with local products, the GRTA label contributes to fostering closer links between farmers and residents in the region.
In 2012, over 331 producers were using the GRTA label. Name recognition went from 25% in 2006 to 38% in 2011.